Fractional Chief Revenue Officer &
EMEA Revenue Growth Advisor
for High-Growth B2B SaaS & Tech Companies
John O'Keeffe
I work with B2B SaaS & Tech companies on their strategic initiative to expand & grow from $1m to $100m ARR either on a Fractional CRO / Sales Leader basis or as their Advisor.
My expertise is delivering revenue growth for early-stage, high-growth B2B SaaS & Tech companies. I have led EMEA sales & cross-functional teams for Salesforce.com, Nitro, Looker, and Google Cloud over the past 25+ years. Consequently, I provide a range of Revenue Growth Services.
I provide tailored Revenue Execution advisory services to B2B SaaS & Tech companies who have a presence in the region, and require assistance with their GTM Strategy, or specific process and execution challenges.
For companies who are considering EMEA Market Expansion, I act as an Advisor for EMEA GTM Planning, and as a Fractional Revenue Leader for building and executing on the EMEA GTM plan.
And for European Founders, CXOs, or companies who have transferred a Leader from their Global HQ, I serve as an EMEA Executive Advisor to provide ad-hoc EMEA GTM advice and support.
Career Background
9th employee in Europe in 2000, a member of the EMEA Launch Team
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Joined Series C, through to IPO and post-IPO
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1st VP EMEA for the company's EMEA SMB Sales team
1st employee in Europe as VP EMEA Sales, scaling the team to over 50 employees in EMEA
Joined as a Series A company. Nitro IPO'd on the ASX
Triple digit revenue growth in the EMEA region
As VP EMEA, I scaled Looker EMEA from 10 to 200 people across multiple EMEA markets
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Led revenue growth in EMEA from $5m ARR to $100m+ ARR
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I joined Looker Series B in 2016, acquired for $2.6b by Google Cloud in 2020
Continued to lead Looker EMEA in Google Cloud post-acquisition
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Led integration of the Looker EMEA Sales team as an overlay to the Cloud Field team
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Built the 1st Data Analytics & AI Strategic Accounts sales team for the Top 40 accounts in EMEA
Mission
Vision
Values
1
Mission
Why I do this
My Mission is to help CXOs, Sales Leaders, and Founders to understand how they can maximise their revenue growth by expanding their market reach in Europe with proven sales and go-to-market best practices
2
Vision
The ideal outcome
My Vision is to be seen as a leading source on "both sides of the pond" of how to successfully land, expand, and scale revenue growth in European markets
3
Values
What's important to me as we do that
My Values are:
Trust is paramount. Enjoy doing what you do. Have a positive Impact.